Animal Alliance
A non-profit dedicated to achieving harmony among animals, humans, and the environment.
For: Corporate Design, George Brown College
Scope: Brand identity, guideline book, assorted applications
Animal Alliance believes that small actions lead to big change. Operating since the 1990s, they are a sturdy, knowledgeable organization. They lead with empathy for both people and animals. With images that focus on the positive of their work, declarative messaging, and call-to-actions that don’t guilt, Animal Alliance carves a clear path to a better future.
Photography: Lorenzo Boldorini, Ajay Kumar, Stephen Fuller, Brett Jordan. Videography: Nicky Pe
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